www.ericataylorwellness.com

Date Effective: June 1st, 2025

Your privacy is important to us. This Privacy Policy explains how Erica Taylor Wellness LLC (“Company,” “we,” “us,” or “our”) collects, uses, shares, and protects your personal information when you visit our website, use our services, download our resources, or otherwise interact with us. By using our Site or services, you agree to the terms of this Privacy Policy.

1. Scope of This Policy
This Privacy Policy applies to all data collected through: Our website, email communications, free and paid downloads, coaching applications and sessions, podia-hosted courses or purchases, and any other interactions between you and the Company, both online and offline. This policy does not apply to third-party websites, apps, or platforms linked through our Site.

2. Information We Collect
We collect personal and non-personal information in the following ways:
Personal Information:
• Contact information: Your name, email address, and billing address
• Payment details (processed via third parties)
• Coaching intake details or questionnaire responses
• Any messages or communications you send to us
Non-Personal Information:
• Browser type, device type, IP address, pages visited, time spent on the site, and referring URLs

3. How We Collect Information
We collect information when you:
• Subscribe to our email list or download a resource
• Purchase a product or course
• Apply for coaching or fill out an intake form
• Engage with us on social media
• Browse the website and interact with its features
• Participate in surveys, feedback forms, or giveaways
We use cookies and tracking tools (like Google Analytics) to collect non-personal data for site performance and analytics.

4. Purpose of Data Collection
We collect your information to:
• Deliver services and digital products you’ve requested
• Communicate with you via email (e.g., updates, tips, marketing)
• Personalize your experience and content
• Process transactions securely
• Respond to questions or customer service requests
• Improve the functionality, layout, and content of the Site
• Enforce our Terms & Conditions and other agreements
We do not sell your information to third parties.

5. Legal Basis for Processing
We process your personal data under the following lawful bases:
• Consent: When you voluntarily provide your information (e.g., opt-in forms)
• Contractual necessity: When processing is necessary to fulfill a contract (e.g., delivering coaching or products)
• Legitimate interest: To enhance your experience, operate the business, or prevent fraud
• Legal obligation: To comply with applicable laws and regulations

6. How We Share Your Information
We may share your personal information with trusted third parties who help us operate our business and deliver services. These include:
• Podia (course hosting)
• Stripe or PayPal (payment processing)
• Google (analytics)
• Email marketing platforms (e.g., Flodesk, etc.)
These parties are only given access to the data they need to perform their services. We require them to protect your data and not use it for unrelated purposes. We will never sell or rent your data to third parties for marketing purposes.

7. Cookies & Tracking Technologies
We use cookies and similar tracking tools to:
• Analyze traffic and user behavior
• Store user preferences
• Facilitate logins or purchases
• Serve relevant content
You can choose to disable cookies via your browser settings, but doing so may impact your ability to use some features of the Site.
We also use Google Analytics, which may collect IP address, browser info, and interaction patterns. You can opt out using Google’s browser add-on: https://tools.google.com/dlpage/gaoptout

8. Email Marketing & Communications
When you opt in to our email list, we will send you messages that may include:
• Wellness tips and advice
• Product or program promotions
• Updates about Erica Taylor Wellness
You can unsubscribe at any time by clicking the “unsubscribe” link in the email footer. Even if you unsubscribe from marketing emails, we may still send you essential service-related messages (e.g., purchase confirmations or coaching details).

9. Data Retention
We retain your personal data only as long as necessary to:
• Fulfill the purposes outlined in this Privacy Policy
• Comply with legal and contractual obligations
• Resolve disputes and enforce agreements
Email subscribers may be retained indefinitely unless unsubscribed.

10. Data Security
We implement reasonable technical, physical, and organizational safeguards to protect your information from unauthorized access, disclosure, or misuse. However, no method of transmission over the internet is 100% secure. By using our Site, you acknowledge and accept this risk.
If we ever become aware of a data breach that affects your personal information, we will notify you in accordance with applicable U.S. privacy laws.
11. Accessing and Updating Your Information
You may request to: Access the personal information we hold about you, correct or update inaccurate information, and/or delete your personal data (subject to legal and contractual obligations)
To make any such request, email us at erica@ericataylorwellness.com. We will respond within a reasonable timeframe and in accordance with applicable privacy laws, including the California Consumer Privacy Act (CCPA) if you are a California resident.

12. Your Rights Under U.S. State Laws
Depending on your state of residence, you may have additional rights under applicable U.S. privacy laws, including:
California Residents (CCPA/CPRA):
• The right to know what personal information is collected
• The right to request deletion of personal information
• The right to opt out of data selling or sharing (we do not sell your data)
• The right to non-discrimination for exercising these rights
To exercise these rights, email us at erica@ericataylorwellness.com with the subject line “CCPA Request.” We may need to verify your identity before fulfilling your request.

13. Children’s Privacy
This Site is intended for users 18 years of age or older. We do not knowingly collect or solicit personal information from anyone under 13 years old.
If we learn that we have inadvertently collected personal information from a child under 13, we will delete that information promptly. If you believe we may have collected such information, please contact us immediately at erica@ericataylorwellness.com.

14. International Users
Although our services are based in the United States, international users may access our Site. By using the Site and submitting your information, you consent to the collection, use, transfer, and storage of your data in accordance with this Privacy Policy and U.S. law.
We do not knowingly market to or target data subjects in the European Union and are not currently subject to the General Data Protection Regulation (GDPR). If that changes, this policy will be updated accordingly.

15. Third-Party Websites and Integrations
Our Site may link to external websites or use third-party platforms and services (such as Podia, Stripe, Showit, Zoom, and email tools). These platforms operate under their own privacy policies, which we do not control.
We are not responsible for the privacy practices or content of any third-party sites. You are encouraged to review the privacy policies of those platforms before interacting with them.

16. Do Not Track Signals
Some browsers offer a “Do Not Track” (DNT) signal that lets you express a preference about tracking. Currently, there is no standard interpretation or obligation to respond to DNT signals, and our Site does not respond to them.

17. Data Storage & Hosting
All data collected through the Site or associated services is stored on secure U.S.-based servers or trusted cloud-based platforms. We take reasonable measures to protect this data, including access control, encryption, and secure hosting environments.
We retain data only as long as necessary for business and legal purposes.

18. Changes to This Privacy Policy
We reserve the right to update or revise this Privacy Policy at any time. When changes are made, the revised version will be posted on this page with an updated Effective Date.
You are encouraged to review this policy periodically. Continued use of the Site following the posting of changes constitutes your acceptance of those changes.

19. Contact Us
For questions, concerns, or requests related to your personal data or this Privacy Policy, please contact: erica@ericataylorwellness.com. We are committed to protecting your privacy and will respond to your inquiry within a reasonable period.

20. Acceptance of This Policy
By using this Site, providing your information, or engaging with our services, you acknowledge that you have read, understood, and agreed to this Privacy Policy.
If you do not agree with any part of this Policy, please do not use the Site or submit personal information.

PRIVACY POLICY